Is your business using social media effectively?

Ah, social media. An industry that barely existed ten years ago is one of the most talked about parts of the internet, if not the entire business world. Everyone seems to be on it, but could your small business be using it more effectively? Court Cunningham over at Huffington Post has four great tips on how to make it happen, and just in case you didn’t think this is a big deal, his first paragraph should make you reconsider:

If you’re still wondering whether social media is important for your business, think of this: Facebook has facilitated more than 2 billion connections between small businesses and consumers. Instead of wondering “Do I need to be on social media?” start asking “How can I use social media to help me and my business?” For small business owners that are already pressed for time it can be hard to make social media a priority, but in today’s digital age, you need to meet customers where they are. You don’t want to ignore a study conducted by Market Force, which found that 78 percent of U.S. consumers’ purchasing decisions are impacted by posts made by businesses they follow on social media.

Head over to the article for his advice on how small businesses can maximize the potential of social media.

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